I enjoy watching business channels and Snow is my current favorite. Another day they did a story on the "packing business in India" that made me consider a couple of interesting questions.
What is the state of suppliers or manufactures in the lack of packaging industry? How would they conserve their merchandise for a longer shelf life without appropriate packaging? How can they transport their goods safely from manufacturing units to the end user markets? How would they lure the buyers with no glossy, shining or appealing packaging?
If you're as clueless as I am about the answers then this pushes across my stage that the packaging market has obtained an altogether new meaning and importance in the modern economy. Let’s put it simply, it’s impossible to consider a product being delivered or distributed without packaging Manufacturer because it does not make any business sense at all.
Image Source: Google
Marketing wars have been fought over packaging designs, special strategies are crafted for it at the end of the day it’s only a lonely product that fights its own battle for consumption in today's intensely competitive marketplace, where packaging becomes a major deciding factor.
High need for packaging requirement has paved the way for working on innovating packaging solutions. The need of the hour is to make the whole process of packaging quicker, user-friendly and efficient. This pushes the dependence on highly innovative packaging machines that could provide multiple benefits and is cost-effective also.