SEO is an important area of marketing and anyone with an online business would want to focus most of their attention on it. However, it is very difficult to find reliable SEO services as the vast majority of people claiming to be SEO experts online are actually after your money and they can hardly achieve the kind of results that they may always appear to claim to be able to provide you with.
It is therefore in your best interest to be careful when going for SEO services as some service providers may likely do more damage to your website than improve its search engine popularity.
A good way that you could be identifying a decent SEO service provider would be by checking their portfolio as well as taking recommendations from their previous clients from niches other than your own.
This is because your competition would hardly be in a position to reveal the truth to you but if you go for businesses who are in a totally different department to yours then your chances of getting genuine recommendations would be high. If you are looking for an SEO service provider in India then you might want to consider getting tips and ideas from Sandeep Mehta who claims to be the #1 Freelance SEO Expert In India.