Mayweather vs. McGregor will redefine the term sporting event on August 26 when it breaks all of the former's previous financial records for a single bout–the uber -lucrative fight with Manny Pacquiao included.
Calling Mayweather vs. Pacquiao a financial success is like referring to Muhammad Ali as a well-known boxer. It and he were much more than that. Back in 2015, Mayweather vs. Pacquiao produced a reported $600 million plus. As lofty as that total was, expect Mayweather vs. McGregor to do even bigger numbers when its broadcast on Showtime pay-per-view.
We don't have all of the totals just yet, but we have enough to prognosticate a revenue total that surpasses MayPac.
The Mayweather-McGregor Title Sponsorship Cost Is Massive
Any company interested in becoming the top sponsor of the Mayweather Jr. vs. McGregor bout best be prepared to fork over a hefty amount of cash. Per Darren Rovell of ESPN, the asking price for this choice piece of advertising real estate is a whopping $10 million.
To put that total into perspective, Tecate paid $5.6 million for the same spot in Mayweather's 2015 bout against Pacquiao. The company that gains this sponsorship would get its logo in the center of the ring at the T-Mobile Arena. It will also see its branding on the ring girls, two of the ropes and in the neutral corners.
The deal would also include a logo bug on the screen during the first minute of every round on the pay-per-view broadcast and $500,000 in tickets. Rovell also reports that a company who wants to purchase sponsorship in the fighter's corners must pay $5 million. That would include signage and a logo bug shown during corner cam segments and $250,000 in tickets.
If all of the sponsorship is sold, the total would be $20 million, which is almost $7 million more than the $13.2 million paid for Mayweather-Pacquiao.
The pricing set for these advertising spots comes from data generated by analytics teams, marketing specialists, and social media experts. Let's just say, if the $10 million and $5 million totals weren't realistic, they probably wouldn't have been set.
In turn, any company willing to pay that much for advertising spots is almost certainly doing its due diligence to ensure their advertising dollars will go to good use.
Mayweather-McGregor Pay-Per-View Totals Will Not Disappoint
Pay-per-view totals for Mayweather-Pacquiao were staggering for HBO and Showtime. An estimated six million combined homes in the United States and the United Kingdom purchased the fight. At a clip of $100 for high-definition and $90 for standard definition, that total ballooned up to near the $430 million mark.
Mayweather-McGregor will be even bigger on pay-per-view, and this time Showtime won't be sharing the pay-per-view duties with another major American network.
We don't know what the pay-per-view cost will be, but most expect it to be in the same ballpark as Mayweather-Pacquiao. I'd suspect perhaps $5 or $10 more. Consumers willing to pony over $100 probably won't scoff at $110.
That seemingly slight increase in cost translates to millions more in revenue.