Social media is a wild world. The market segment that has nothing one day and then a new company the next. This is the world of social media. Instagram’s story is similar. The photo-sharing social media platform was born out of nowhere, and Facebook bought it for US$1 Billion. Now comes the hard part: How will Instagram’s product managers make things more profitable?
Instagram World Today
Instagram is an “app” that can be used on both Android and Apple mobile devices. The company’s mission statement is “… “To capture and share the moment in the world… “. It allows its users to take photos with their mobile phones and then share them online.
Facebook bought Instagram for US$1billion for one purpose: to expand Facebook’s mobile market segment. Facebook struggled to capture a share of this growing market.
Instagram boasts a user base of approximately 150M who enjoy its clean, modern design and ability to share photos. Any changes to the could prompt users to abandon Instagram and find another app for photo sharing. Remember MySpace?
What Instagram Product Managers Can Do
Instagram’s product managers face a serious challenge. Their success lies in their ability to rethink the product development process and find a way for advertising to be added to their app without causing any upset or anger to their existing users. First, product managers must list all brand marketers currently using Instagram free of charge. It is a worthwhile effort that they can add to their product manager resume.
These product managers will now meet with the companies to discuss how to make Instagram advertising more profitable. They must be aware that advertising on Instagram can become too intrusive and could drive customers away.
The missing tool in the product manager’s arsenal is , the quantitative tools they will need to sell ad space successfully. These tools will enable advertisers to measure the effectiveness and reach of their Instagram advertising campaigns. It is important to make things easy for end users in the long-term. Their product won’t succeed if it is too complex.
What Does This All Mean For You
It is clear that Instagram is a popular social media platform. But they face a major problem. Right now, they don’t know how to make any money. Facebook did not spend $1 billion to purchase Instagram because they liked its look. They want it make money. These are the times when changes must be made. Learn more about Instagram likes Kaufen
Instagram’s product managers must strike a delicate balance, something that was not discussed in their job description. They must maintain Instagram’s beautiful design, which has attracted over 150 million users. They must also add advertising to make the company more profitable. Many companies use Instagram to promote their products for free. This is a major problem.